The Obligatory Third Person Bio
After spending 20 years as a multi award-wining writer and creative director at Wieden + Kennedy, M&C Saatchi, Naked, and Clemenger BBDO, Matt traded a steady income and a fully-stocked beer fridge for life as a commercial and documentary director at 2am TV in Camden, and Another Film Company in Soho.
During this time he directed ads, virals, and branded content for MG sports cars, Nike, Gymbox, The Wales Tourist Board, Relentless Energy Drink, and Runners Need, as well as writing 3 feature-length screenplays, a couple of sitcoms, and an extreme sports documentary starring British and Canadian Paralympic Gold Medalists, Ade Adepitan and Stacy Kohut.
It was during this growth spurt that he realised that stupidly early call times, threadbare production budgets, and ridiculously cold film studios weren't his idea of paradise. So he decided to find out what was, and retrained as an NLP Master Practitioner and Master Coach through the International NLP Trainers Association, before signing up to several back-to-back professional and advanced diplomas in Clinical Hypnotherapy and Psychotherapy at King’s College London.
After graduating with first class honours and a mountain of credit card debt, Matt ventured even further into the red by training to advanced levels in Emotional Freedom Technique (EFT), Cognitive Behavioural
Therapy (CBT), Matrix Reimprinting, Eye Movement Desensitisation & Reprocessing (EMDR), and numerous other high performance psychologies and transformational therapies in London and Sydney.
After an intensive 4 year stint as a Complex Trauma Specialist in Harley Street, Matt began coaching some of the best-known and highly-respected creative leaders and C-level board members in the world.
Today, as well as being an in-demand coach, he's an international trainer, workshop facilitator, and keynote speaker for top-flight creative businesses and global super-brands like FOX, Bentley, Toyota, Lexus, and Westfield, where he specialises in injecting breakthrough thinking, and sustainable high performance, into their heads, hearts, and hands.
When Matt's not pressure proofing brains, debullshitifying minds, and talking in the third person, he can be found squirrelled away in one of his favourite Mallorcan hotels where he's either completing the manuscript for his first book (due out soon), or swotting up on the latest and greatest research in neuroscience and neuropsychology.
Much to the disappointment of his former band mates, who preferred him when he was a Les Paul swinging, punk rock lead guitarist. 🤘
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Proudly Overqualified
Coaching can have a profoundly positive effect on your life. But in the hands of a badly trained novice it can really fuck shit up.
Yet despite the fact, the coaching industry is completely and utterly unregulated. Which means that any Tom, Dick or Scallywag can call themselves a coach these days – even if they've got sweet FA in the way of qualifications, training or hands-on experience.
So buyer beware. Because I sure as hell wouldn't let a frumpy ex-manager or enthusiastic novice loose on my brain if they didn't know what the hell they were playing with.
So if you want to work with a coach who's been reigniting the heads, hearts and guts of his clients for over 15 years AND dedicated the past two decades getting properly trained, certified and battle tested in almost every coaching and psychological modality under the sun you're in the right place.
And you can see the evidence below...
Creativity
Clinical Psychotherapy & Hypnotherapy (First Class)
Emotional Freedom Technique (EFT)
Matrix Reimprinting
Eye Movement Therapies (EMDR)
Neurolinguistic Programming (NLP)
Meditation & Mindfulness
Facet5 Personality Profiler
Cognitive Behavioural Therapy (CBT)
Advanced Conversational Hypnosis (ACH)
Masters of Advanced Conversational Hypnosis (MACH)
Advanced Heroic Coach Practitioner - Level 3
The Proof Is In The Paperwork
I've won Gold Lions at Cannes and Yellow Pencils at D&AD, but NOTHING makes me prouder than the paper certificates which transformed me from a strung-out adman with an appetite for destruction, to a sustainable high performance coach with letters after my name: BA (Hons), DCH, DHP (1st), MNLP, ADv.EFT, MRP. GHR registered.
CEO of Talkclub, Writer, Director & Campaigner
"I blame Matt. For what? Well everything. I blame Matt for the fact that I’m a Director. I blame Matt for the fact that I created the film “Steve” and have been able to save other men from suicide. I blame Matt for the fact that I didn’t just talk about it, that I did it. Matt has been my big brother, my coach, my sounding board, my conscious. I wouldn’t have been able to turn my grief from losing Steve, into being a male mental health campaigner without Matt. As I said I blame Matt. He's brilliant. So thank you Matt for being in my life and career."
