Sustainable High Performance For Creative Athletes
In an ultra competitive industry like ours, the need to 10x our creativity without sacrificing our sanity has never been greater. And after 25 years on the creative frontline, I know that those that have the psychological toolkit, anti-fragile mindset, and peer-to-peer support network, will be the ones who'll look back on this hugely challenging time as the pressure-test which made them, not broke them. So if you're looking for an antidote to the madness, this is it.
Pressure Proof Your Brain. Declutter Your Mind. And Eliminate The Bullshit Holding You Back
With competition rife and all systems GO! the last thing you want is to be too burnout to care – let alone compete.
Thanks to a tsunami of uncertainty sweeping through our anxious minds, it’s never been more important to pressure proof our brains.
2020 was a wakeup call, a line-in-the-sand, and a punch on the nose that told us that if we want to future-proof our careers, safeguard our sanity, and prevent our creative brains from turning to mush, we can longer binge on a corrosive diet of adrenaline and cortisol.
Led by veteran creative leadership coach, psychotherapist, and NLP Master Practitioner Matt Follows, this sustainable high performance group coaching platform and mastermind community will give you the courage, confidence and ferocious curiosity you need to crush it at work, without work crushing you, your teams, or your marriage.
With no fluff, filler, or New Age codswallop.
Membership Includes:
LIVE Group Coaching
Every week we'll connect online for 90 minutes and I'll coach you on the most pressing challenges and opportunities that have been flagged up in the community, member intake questionnaire, and group surveys
Coaching sessions include:
One-to-One Member Hot Seats
Roast The Coach Q&A's
Ongoing Support & Education in the Live Forum
All sessions will be recorded LIVE and archived in the library
Masterclasses & Workshops
No sustainable high performance coaching platform would be complete without an ever-expanding library of LIVE & archived workshops, guest podcasts, articles, workbooks, cheatsheets, downloadable templates and more
Program of content includes:
Terminating Toxic Head Chatter
Turning Fear into Flow
Unleashing Your Creative Mission, Purpose & Calling
Leading Through a Crisis & Beyond
Peer-to-Peer Community
When you want to pressure proof your brain and future-proof your career, the fastest way to get off the blocks and secure ongoing success is to combine LIVE coaching and bespoke training with the collective wisdom and experience of a peer-to-peer network
Community benefits include:
Nonjudgemental Advice, Support & Guidance
Accountability Partnerships
Lifelong Friends with People who "Just get it."
Elliot Harris, Creative Partner and Global ECD @ Havas
Matt helps you understand what makes you tick and what stops that tick becoming a bomb that can go off in your head. During the last 6 months I've been lucky enough to be part of the pilot Pressure Proof Creative group. It's easily been the best thing about Lockdown. We're still learning and growing with Matt's help, and the friendship and support of everyone else doing the training. Matt's approach and brilliance as a writer means every class is clear and bullshit free. Just how Creatives like it.
Marc Donaldson, Head of Art @ The&Partnership
For the past couple of years I've struggled to understand the internal mess I call my brain. One morning at my darkest and lowest point, I felt utterly helpless and numb to everything that was great in my life. Then, on that very same day, an email pinged into my inbox from Matt. It’s no exaggeration to say that this man has saved me. His methods and teachings are fascinating and life changing. And his experience in the creative industry means he truly understands the pressures we face.
Guy Moore, ECD & Founder of Creative Coalition
What did we do during Lockdown? Yes, we spent more time with the family. Yes, we tended to the garden. Yes, we cooked more. And yes, we discovered there's more to life than clambering out of bed at some unearthly hour and coming home at an equally unearthly hour. Well, I was given the opportunity to join a chosen collective of people to participate in Matt's Pressure Proof Creative group. He's brilliant, the sessions are brilliant, the people are brilliant, and we all know what our mission is.
Your Coach, Matt Follows
BA (Hons), DCH, DHP (Distinction), MNLP, Adv. EFT (Level 3), MRP, EMDR, GHR Registered
Fusing 20 years as a multi award-winning copywriter and creative director at Wieden+ Kennedy, M&C Saatchi, and Clemenger BBDO, with 14 years as a complex trauma specialist and creative leadership coach, I've got the letters after my name and scars on my back, to equip you and your team with the no-holds-barred, woo-woo-free knowledge, wisdom, and tools that will stick like bricks when the pressure gets intense and the demands keep coming.
When I'm not coaching clients, studying the latest neuroscience, or building this membership platform, I'm recording my podcast (The Pressure Proof Creative), finishing off my upcoming book (through John Hunt Publishing), or snapping strings on my Gibson Les Paul.
PPC Group
£97 / mth
Your Monthly Investment Includes:
Weekly group coaching calls
Roast The Coach Q&A every month
Private VIP Mastermind Community
BS-free peer support and accountability
Over 60 hours of pre-recorded masterclasses
Worksheets, playbooks & cheatsheets
Front row seats at PPC Podcast recordings
Exclusive bonuses, guests and discounts
PPC Hybrid
£197 / mth
Your Monthly Investment Includes:
Weekly group coaching calls
Roast The Coach Q&A every month
Private VIP Mastermind Community
BS-free peer support and accountability
Over 60 hours of pre-recorded masterclasses
Worksheets, playbooks & cheatsheets
Front row seats at PPC Podcast recordings
Exclusive bonuses, guests and discounts
PLUS
Private 1-2-1 Coaching Session every 8 weeks (normally £300 each)
30% discount on all additional private 1-2-1's (minimum saving of £90 per session)
PPC Annual
£1997 / yr
Your Annual Investment Includes:
Weekly group coaching calls
Roast The Coach Q&A every month
Private VIP Mastermind Community
BS-free peer support and accountability
Over 60 hours of pre-recorded masterclasses
Worksheets, playbooks & cheatsheets
Front row seats at PPC Podcast recordings
Exclusive bonuses, guests and discounts
PLUS
Private 1-2-1 Coaching Session every 8 weeks (normally £300 each)
30% discount on all additional private 1-2-1's (minimum saving of £90 per session)
And another 2 months free
Nathan Kemp, Global Head of Creative & Planning @ Grayling
Where most of us will, at times, only see the wall, Matt sees the door, without fail. Every time. And before you know it you’re through and on the other side. It’ll blow your mind. And it’s utterly transformative. Personally and professionally.
Matt Felstead, Freelance Film Editor
I cannot recommend PPC enough. Matt's sessions are invaluable in making sense of the madness and eliminating the negative mind-chatter. His explanations are simple but as effective as laser-guided missiles.
Tony Malcolm, Freelance Writer, ECD & Novelist
My life is far richer and less restricted with the techniques and philosophies Matt has taught me. He helped me re-evaluate my values and reassess my purpose. I wished I’d had him in my corner decades ago.
Frequently Asked Questions
Why should I join PPC now and not wait a couple of months or so?
How much time do I have to set aside for this?
What happens if I'm unable to attend a LIVE coaching call or masterclass?
I've never been coached before in my life, does that matter?
Is everything discussed within the coaching calls and mastermind community confidential?
If I have a monthly membership can I upgrade to annual later on?
To retain the highest industry standards PPC is by invite and recommendation only.
So if you're ready to pressure proof your brain, declutter your mind, and eliminate the bullshit holding you back, join the waitlist now to be first in line for a Q&A suitability call with Matt.
