Everyday you give your team the energy, inspiration and motivation they need to shatter their own glass ceilings. But who the hell's got your back?
PPC is the only mastermind of its kind where creative leaders like you come together to connect, inspire, and support one another as they master their psychology and triple their impact, influence, and earning potential WITHOUT selling their soul, sacrificing their sanity, or sabotaging their potential.






Finally, a leadership level mastermind designed for minds like yours
99% of the masterminds out there are not built for the owners of a creative brain. They're built for marketers, entrepreneurs, captains of industry, media moguls, and celebrities.
And yet, it's a creative brain like yours that can benefit from a mastermind most.
But why, I hear you cry, would someone like me need something like this?
It's not sunshine and rainbows at the top... it's psychological warfare.
Because along with a spotlight on your front, comes a target on your back.
And guess who's in the firing line when the shit hits the fan.
Yup, that'll be you.
No wonder stress, anxiety, insecurity, frustration, self doubt, worry, overwhelm, guilt, imposter syndrome, and self sabotage run riot in creative brains these days.
Relentless distractions. Panicky clients. Paranoid peers. Disgruntled employees. Burnt out teams. And your own toxic head chatter, are just SOME of the challenges you face as you lead the charge in a pressure cooker industry like ours.
And yet, despite the fact that you KNOW this way of working isn't working for you anymore...
Despite the fact that you KNOW you need to find a more powerful and sustainable way of creating, collaborating, and connecting with those around you...
Despite the fact that you KNOW you need to blow off steam in a safe and supportive environment...
And despite the fact that you KNOW you need to gain fresh perspectives from sources you know, trust, and respect, you have no fucking idea how you're gonna go about getting it.
It's not like you feel comfortable letting rip to HR, or want to ladle even more stress and anxiety on your loved one's plates.
Become the leader everyone wants to work with – not the leader everyone wants to forget
Who do people turn to when they need the unflappable courage, unflinching confidence, and unwavering clarity to thrive under pressure?
The insecure bulldog in the ivory tower? The wishy-washy people pleaser sitting on the fence? The overachieving stress-head quietly imploding?
Hell no!!!
They follow the leader with an antifragile sense of self, an antifragile sense of perspective, and an antifragile sense of purpose.
People follow leaders who are STRONGER than themselves, not weaker than themselves.
And connecting, coaching, and creating these strong, sharp, pressure proofed leaders, is what this mastermind is all about.

Pressure Proof Your Brain. Declutter Your Mind. Future Proof Your Career.
MEMBERSHIP INCLUDES

LIVE Group Coaching
Every week we'll connect online for 90 minutes and I'll coach you on the most pressing challenges and opportunities that have been flagged up in the community, member intake questionnaire, and group surveys
Coaching sessions include:
One-to-One Member Hot Seats
Roast The Coach Q&A's
Ongoing Support & Education in the Live Forum
All sessions will be recorded LIVE and archived in the library

Masterclasses & Workshops
No sustainable high performance coaching platform would be complete without an ever-expanding library of LIVE & archived workshops, guest podcasts, articles, workbooks, cheatsheets, downloadable templates and more
Program of content includes:
Terminating Toxic Head Chatter
Turning Fear into Flow
Unleashing Your Creative Mission, Purpose & Calling
Leading Through a Crisis & Beyond

Peer-to-Peer Community
When you want to pressure proof your brain and future-proof your career, the fastest way to get off the blocks and secure ongoing success is to combine LIVE coaching and bespoke training with the collective wisdom and experience of a peer-to-peer network
Community benefits include:
Nonjudgemental Advice, Support & Guidance
Accountability Partnerships
Lifelong Friends with People who "Just get it."
Everyday you give your team whatever they need to thrive under pressure, but who the hell's got your back?
Leading the charge in a pressure-cooker industry can be really fucking hard.
Led by veteran creative leadership coach, peak performance psychotherapist, and NLP Master Practitioner Matt Follows, this sustainable high performance group coaching platform and mastermind community will give you the courage, confidence and ferocious curiosity you need to crush it at work, without work crushing you, your teams, or your marriage.
With no fluff, filler, or New Age codswallop.

Elliot Harris Creative Partner and Global ECD, Havas
Matt helps you understand what makes you tick and what stops that tick becoming a bomb that can go off in your head. During the last 6 months I've been lucky enough to be part of the pilot Pressure Proof Creative group. It's easily been the best thing about Lockdown. We're still learning and growing with Matt's help, and the friendship and support of everyone else doing the training. Matt's approach and brilliance as a writer means every class is clear and bullshit free. Just how Creatives like it.

Marc Donaldson Head of Art, The&Partnership
For the past couple of years I've struggled to understand the internal mess I call my brain. One morning at my darkest and lowest point, I felt utterly helpless and numb to everything that was great in my life. Then, on that very same day, an email pinged into my inbox from Matt. It’s no exaggeration to say that this man has saved me. His methods and teachings are fascinating and life changing. And his experience in the creative industry means he truly understands the pressures we face.

Guy Moore Founder of The Creative Coalition
What did we do during Lockdown? Yes, we spent more time with the family. Yes, we tended to the garden. Yes, we cooked more. And yes, we discovered there's more to life than clambering out of bed at some unearthly hour and coming home at an equally unearthly hour. Well, I was given the opportunity to join a chosen collective of people in Matt's Pressure Proof Creative group. He's brilliant, the sessions are brilliant, the people are brilliant, and we all know what our mission is.

Nathan Kemp Global Head of Creative & Planning, Grayling
Where most of us will, at times, only see the wall, Matt sees the door, without fail. Every time. And before you know it you’re through and on the other side. It’ll blow your mind. And it’s utterly transformative. Personally and professionally.
YOUR COACH MATT FOLLOWS
BA (Hons), DCH, DHP (Distinction), MNLP, Adv. EFT (Level 3), MRP, EMDR, CBT, GHR Registered
Fusing 20 years as a multi award-winning copywriter and creative director at Wieden+ Kennedy, M&C Saatchi, and Clemenger BBDO, with 14 years as a complex trauma specialist and creative leadership coach, I've got the letters after my name and scars on my back, to equip you and your team with the no-holds-barred, woo-woo-free knowledge, wisdom, and tools that will stick like bricks when the pressure gets intense and the demands keep coming.
When I'm not coaching clients, studying the latest neuroscience, or building this membership platform, I'm recording my podcast (The Pressure Proof Creative), finishing off my upcoming book (through John Hunt Publishing), or snapping strings on my Gibson Les Paul.

PPC P2P
£17 per month
or £170 annual
Your Investment Includes:
Private 24/7 community
BS-free peer support and accountability
Open class room - where I coach someone who's in the thick of it
Guest experts
Front row seats at PPC Podcast recordings
Monthly 'Roast The Coach' Q&A's
Exclusive bonuses, guests and discounts

PPC PRO
£97 per month
or £997 annual
Your Investment Includes:
90-120 minutes Masterclass EVERY month
Roast The Coach Q&A every QUARTER
Private Peer-to-peer community - NOT on Facebook!
BS-free peer support and accountability
Over 60 hours of pre-recorded masterclasses
Worksheets, playbooks & cheatsheets
Front row seats at PPC Podcast recordings
Exclusive bonuses, guests and discounts
PLUS
Private 1-2-1 Coaching Session every 8 weeks
30% discount on all additional private 1-2-1's

PPC VIP
£397 per month
or £3,997 annual
Your Investment Includes:
Weekly group coaching calls
Roast The Coach Q&A every month
Private VIP Mastermind Community
BS-free peer support and accountability
Over 60 hours of pre-recorded masterclasses
Worksheets, playbooks & cheatsheets
Front row seats at PPC Podcast recordings
Exclusive bonuses, guests and discounts
PLUS
Private 1-2-1 Coaching Session every 8 weeks
30% discount on all additional private 1-2-1's
2 months free
That's why I created Pressure Proof Creative at the beginning of the pandemic, and why it's been going from strength to strength ever since
To retain the highest industry standards PPC is by invite and recommendation only.
So if you're ready to pressure proof your brain, declutter your mind, and eliminate the bullshit holding you back, join the waitlist now to be first in line for a Q&A suitability call with Matt.

FAQ
Why should I join PPC now and not wait a couple of months or so?
How much time do I have to set aside for this?
What happens if I'm unable to attend a LIVE coaching call or masterclass?
I've never been coached before in my life, does that matter?
Is everything discussed within the coaching calls and mastermind community confidential?
If I have a monthly membership can I upgrade to annual later on?
Get the unbreakable mindset, heartset, and skillset you need to become the leader everyone wants to work with – not the leader everyone wants to forget
As the challenges keep coming and the pressure keeps building who do people turn to when they they need the unwavering courage, unflinching confidence, and unblinkered clarity to see them through?
The pressure proofed leader, that's who.
The leader who's solid to the core, emotionally robust, and agile as fuck. The leader who can simplify the battlefield. Cut through the bullshit. And keep mission on track and the team safe.
And who does that leader turn to when they need some battle-tested wisdom for themselves? Some unbiased perspective and guidancexxxx? And the moral support of many?
The Pressure Proof Creative Mastermind, that's who.
Where does that leader turn to when they need a soundboard to bounce off?
What switch do you flip inside that keeps you focused, clear, and
because the mentors, supporters, and coaches that UNDERSTAND your world and the pressures you're under are as rare as rocking horse shit.
Not just because I've spent the past 25 years in the creative industry, I've spent the past decade coaching some of the biggest names in the business. So I know what they do, how they think, what mistakes they've made along the way.
