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The days when lateral thinking, innovative problem solving, and icon shattering  brilliance was the domain of "the creatives" are long gone. No longer can we afford to sit on the fence, sidestep the elephant, and wait for someone else in the room to tackle it to the ground. This is the Decade of Disruption, and the one’s who’ll thrive in this bat-shit-crazy time will be those who help shape it: one breakthrough thought at a time.

Introducing Breakthrough Thinkers Toolkit™


In this highly practical series of training videos and workshops you'll learn the pro-grade tools, techniques, and mental jujitsu required to unleash the creative courage, confidence, and ferocious curiosity you need to reliably and repeatedly think, act, and solve business problems laterally, diametrically, and unselfconsciously — on demand, at speed, and when the pressure is on.

Training outcomes include:

  • Dramatically reduced fear, doubt, and anxiety when faced with high-stake problems
  • The ability to rapidly generate hundreds of valuable, none obvious solutions to any challenge
  • Unwavering belief that innovation is possible in you role–and in your power to excel at it 
  • The confidence to "flow and excel" under pressure, not buckle, bend and burnout
  • The potent DNA of breakthrough questions, and how to be a master at delivering them
  • What it takes to inspire and unlock creative brains
  • How to deliver inspiring feedback on radical ideas 
  • The foolproof way to evaluate and strengthen a breakthrough idea
  • How to kill a bad idea without crushing the ideators confidence
  • The antifragile mindset to cope with change, and nurture and sustain fearless collaboration

Breakthrough Mindset

Build an antifragile, growth-minded brain that flows under pressure, not flounders

Breakthrough Attitude

Develop the courage, confidence, and ferocious curiosity to question absolutely everything

Breakthrough Toolkit

Walk away with a complete set of razor-sharp tools to decode and unlock any difficult challenge

Your Trainer, Matt Follows


For over 25 years Matt has worked with, led, and now coaches some of the most well-known and highly-respected creative leaders in the world, including CEO’s, corporate presidents, and Hollywood A-listers.

Prior to pressure proofing brains, decluttering minds, and face-planting the myths surrounding creative genius, he was a writer and Executive Creative Director in London, Amsterdam and Sydney where he helped build and lead creative and innovation departments which produced multi award-winning work for some of the biggest brands on the planet, including Nike, Honda, Coca Cola, Virgin, Apple and Google.

Today, as well as coaching and mentoring high performance teams and individuals, he’s a trainer and workshop facilitator for creative agencies as well as companies including Fox, National Geographic, Toyota, Lexus, Bentley, and Westfield where he works with everyone from the sharpest CEO to the greenest grad.