I've been in the creative industry a long time.

Which means I’ve been fortunate enough to have been in it when it was the most fun, exciting, brave and confident place on the planet to work in.

But this isn't a rant about the good-old-days or a whinge about shrinking budgets, ever increasing media channels and tighter deadlines.

That stuff happens, industries change.

But I do have a question:

Is sacrificing our emotional health and wellbeing in the pursuit of creative brilliance really the best way to achieve it?

Stress, overwhelm and burnout isn’t something we talk about often enough in this business. And brushing an issue as big as that under the agency ping pong table doesn't make it go away. It simply makes it dig it's heels in deeper and bite you on the ass when you can least afford it.

From coaching creative heavyweights for the past 18 months it’s become clear that despite us turning a blind-eye to things like stress, anxiety, low self-esteem, overwhelm, frustration and sometimes depression, 'the job' does negatively affect us and our creativity. Especially if you're a driven, ambitious, 'want to change the world' kind of person, like most of us are.

We can see the signs of this all around us: in our friends, in our peers, in our bosses and in our current and fallen heroes. But to talk openly about how we're feeling is to show weakness, or a sign that you can't hack the pace.

Which is not only tragic, it's not helping our cause.

In the world of elite sports and high-flying executives it’s very different. Mind coaches and sports psychologist are constantly on hand to help the bright shine even brighter. These people get to the top and stay at the top because the health, strength and wellness of their mind is taken seriously and kept in peak emotional condition – not worn down or left to fend for itself.

So in an industry when our mind is the most valuable tool we posses, shouldn’t we also have access to those powerful resources?

For the past few months I've been researching what we're most struggling with in today's industry. Not to bash it or bitch about it, but to uncover the biggest fears, frustrations, struggles and obstacles we face in today's high-pressure, high-stake industry.

I’m then going to create a results-driven, highly targeted performance psychology training which will be delivered as group workshops, a series of short films and a book. Or maybe there’s a better way to deliver it?

Because let's face it, the pressures we face today aren't going to go away any time soon, so we do need a way to deal with them.

But is it good enough to have a yoga teacher and a massage therapist come into the agency once a week, or is there something more proactive we could do to make us happier, healthier and more creative?

I'd love to hear your thoughts in the comments below. And if you're a creative leader, could I be a cheeky bastard and ask you to be a confidential part of my study by filling in the 4 minute survey at the other end of this link?

– Article first appeared on Campaign Brief and SCAMP

Matt FollowsComment