Let's not beat around the bush, it's really fucking hard being a rockstar creative these days. The pressure to be brilliant is intense. The recovery periods are next to none existent. And the time to sit down and ‘get shit done’ has fallen off the face of the proverbial cliff. 

In an effort to keep up, keep relevant, and keep our jobs, we push our brain to the limit, push our nervous system to red alert, and run ourselves ragged – with an immune system that's battered to buggery, and a mind that's hijacked by fear.

But despite what the self-help brigade may tell you, and the mindfulness bores may say, following your breath, worshiping at the alter of yoga, or filling out a brightly coloured 'Wheel of Life' is NOT the way to crush it as a leader. 

Subconscious Bullshit Elimination is. 



TO CRUSH IT AT WORK WITHOUT WORK CRUSHING YOU, YOUR TEAMS OR YOUR MARRIAGE, YOU NEED TO PRESSURE-PROOF YOUR BRAIN AND TAKE AN AXE TO YOUR BULL.


Rocky may have gotten away with a brain like putty. But in a high-stake business like ours, where sharpness of thinking, depth of thought, and mental gymnastics are critical for longterm success and personal survival, driving your number one tool-of-the-trade into the ground is not a great idea. 

But because we haven’t been taught how to pressure-proof our brain, take conscious control of our subconscious triggers, and turn challenge, opportunity and the weight of uncertainty into flow-and-excel, not fight-or-flight, our battle-weary minds have defaulted to Def-con 1, and the nagging little voice in the back of our head asks us, "why you fucking bother...?"

For the past 18 months I’ve asked and interviewed hundreds of creative leaders across the world about their daily emotional states and the results are scary.


92% said they were stressed out and anxious. 68% said THEY WERE REGULARLY ANGRY and insecurE. 65% felt undervalued and disengaged. And 56% said they'd been burnt out– with 21% saying "Not yet!”


Those are worrying stats.

Not just because they make you feel shit, stuck in mental gridlock, and battered to an emotional pulp, but because they’re the result of a creative brain locked in fear-mode. 

And fear doesn’t just hijack your happiness, castrate your enthusiasm, and run a blade through your relationships. It destroys your sense of perspective, face-plants your self-confidence, and drops a H-Bomb on your personal and professional hopes, dreams and ambitions – dangerous territory when the stakes are high and the pressure to be brilliant is banging on your skull.

But despite the sleepless nights, migraine attacks and ever-present sense of pervading doom, we keep on telling ourselves that stress is our fuel, anxiety is our motivation, and one day all of this madness will pay off. 

And both you and I know that's bullshit. 



IN THE CUT-THROAT RACE FOR 'BIG IDEAS' AND ROCK-SOLID LEADERSHIP YOU CAN NO LONGER AFFORD TO LET FEAR RUN RIOT AND LEAVE FLOW TO CHANCE.


After years coaching some of the sharpest, smartest, creative leaders, CEO's, and performers in the world, and a decade training in the most advance psychological technologies there are, I can tell you one thing for sure – box-breathing and mindful-navel-gazing may chill you out a bit. Yoga and meditation may mask some of the stress you’re under. And traditional coaching may make you good at making pointless lists and colourful charts.

But because NONE of that stuff rewires the subconscious programming that's PREVENTING you from leaning into and staying in your triple A Game, they won’t make a jot of difference to your longterm pursuit for creative excellence, work/life balance, and a greater sense of all-round fucking awesomeness.

But IGNITING, AMPLIFYING and SUSTAINING weapon-grade flow will...



Flow is the optimum state of human consciousness. The place where you perform you're best, and feel your best. And best of all, when you remove the bullshit holding it back, you can spend your entire life in flow, not just the bits in the bath.

So if you want change fast. You want change profound. And you want change that sticks like bricks when the pressure gets intense, you don't need a cheesy coach to whisper sweet nothings in your ear. You don't need a mindfulness junkie to teach you how to breath. And you don't need to look any further than this website.


HIRE a coach who get's your world inside. knows your personality like the back of his own hand. And is unafraid to call YOU ON your bullshit, TAKE A SURGEONS KNIFE TO it, AND MAKE YOU FLOW LIKE A ROCKSTAR.


As you've probably figured out, I call myself a coach, but I'm NOTHING like other coaches. I don’t talk like them. I don't think like them. And I don't much like them. 

As a subconscious bullshit eliminator I talk from rock-solid neuroscience and firsthand experience. I know how to optimise your brain, mindset and nervous system for the tsunami of challenge and opportunity that sets creativity alight and makes leadership worthwhile.

And to do what I do I've clocked up:

• 20 years experience as a high-profile writer and creative director (who started coaching by choice not because I got fired or made redundant)

• 13 years of training in psychotherapy, performance psychology and subconscious reprogramming (at King's College London not pointlessdiplomas@onlinebollocks.com)

• And 10 years of glowing referrals as a stress, depression and trauma specialist

Before I ever dreamed of calling myself a coach. 


Which means I'm trained, licensed and certified to work with ANYTHING you bring to the table. so nothing is off bounds. Nothing is out of my scope. And I'll let nothing hold you back – Especially yourself, or the bullshit you tell yourself.


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THE CONSCIOUS BRAIN, RELEASE THE HANDBRAKES HOLDING YOU BACK, AND MAKE 'PROFOUND BEHAVIOURAL CHANGES THAT STICK'.

Without getting all neuroscience on you, all emotion, behaviour and learning happens on a subconscious level. 

The cause of (and solution to) all your problems, anxieties and self-imposed limitations lie in your subconscious mind. 

Call me a boring old fart, but if you're going to put your brain in the hands of a coach you want 

 been working with, for and alongside rockstar creatives for far too long to buy into the bollocks that most coaches, therapists and New Age Nut-boxes peddle. 

 

I'm a realist. So I couldn't give two-short-shits what most coaches, 'gurus' and sandal-wearing yoga-nuts tell you. You will NEVER reach your leadership and living potential if you buy into their over-hyped snake-oil (and neither will your teams). I've spent far too many years on the creative frontline, and coached far too many creative rockstars (CCO's, CEO's, ECD's, CD's, MD's, AD's and tech founders) to give them an inch of 

 

 

decades, athletes have harnessed the power of performance psychology to reach their full potential, smash through plateaus, and dominate their competition. And the reason is simple.

A properly trained and maintained mind is a mind that FLOW'S not fears. And a mind that flow's doesn't just pump your nervous system with the best feel-good chemicals your brain can produce, it makes you perform your best, and think your best – quadrupling your productivity, skyrocketing your creativity, and maximising your sense of engagement, fulfilment and emotional health and well-being. Way more than mindfulness ever will.

Creating, leading and living from a position of flow is the answer to the pressure you've been under. It's how you build a life you never want to escape from. How you hit the targets you only ever dreamed of. And how you get some perspective, clarity and full-blast living into that brain of yours.

But flow isn't something you wait patiently in the wings for. It's something you engineer. And I'll show you how.

And because the work we do together is installed at an unconscious level (in your habit centres) the changes and the flow sticks like bricks when the pressure gets intense. Giving you the clarity. The perspective. And the sense of balance and growth you've been looking for.

Without the superficial, New Age flim-flam that the flip-flop brigade keep on preaching. 

 'PROFOUND BEHAVIOURAL CHANGES THAT STICK' PERIOD.

 

And the reason is simple. A properly trained and maintained mind can mean the difference between burning bright and burning out. But buyer beware.

Because there are more cowboys, I mean 'coaches', on Google than stars in the night sky (I shit you not). And 95% of them have next to no idea of what it takes to perform at the level you play at, in the world you work in. 

But I do. I've fought in the trenches. Led in the boardroom. And now get hired by rockstars in their field – CCO's, CEO's, CSO's, ECD's, CD's, MD's, tech entrepreneurs, company founders and the deeply traumatised. But despite the challenges they face and the opportunities they chase there's one thing they all have in common:

They want change fast. They want change profound. And they don't have the time to faff about with fluff, filler or New Age bullshit.

So in a pressure-cooker environment like ours, where stability of mind and quality of thinking are the most valuable tools we posses, isn't it time we stopped trying to generate high performance like it's 1991 and upgraded the way we compete in the high-stake game of creativity?

 

Hands up if you're stressed.

Bullshit. 

You're scared. That's what stress is, fear. 

And fear kills creativity.

Kills your sense of joy and perspective. 

And kills.

YOU KNOW HOW IT IS. YOU START OUT IN THIS BUSINESS AND YOU LOVE EVERY SINGLE SECOND. YOU'RE FOREVER IN FLOW. RARELY IN PAIN. AND YOU KNOW YOU'VE SCORED THE BEST DAMN JOB IN THE WHOLE FRIGGING WORLD. THEN YOU WIN SOME AWARDS. MAKE LOADS OF MONEY. AND BECOME THE LEADER OF PEOPLE YOU ALWAYS WANTED TO BE. AND THEN IT BITES. REALITY. 

They know what it takes to make an impact on the world. They know what impact that takes on their lives. And when it comes to hiring a coach, they don't 


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AS SEEN ON AND AT





FUSING THE LATEST FINDINGS IN NEUROSCIENCE & performance psychology with 20 years of creative industry experience, I HELP my clients develop THE MENTAL & EMOTIONAL MUSCLE NEEDED TO DEVELOP 'SUSTAINABLE HIGH PERFORMANCE' AND a creative Life THEY NEVER WANT TO ESCAPE FROM


Science and psychology has shown us that our brain, body and nervous system is not built to withstand the mental and emotional pressure we put it under. And in a high-stake business like ours, where BIG IDEA THINKING and rock-solid leadership are critical to longterm success and survival, driving you number one tool-of-the-trade (your brain) into the ground is not a great idea. 


to generate high-performance like it’s the 1990’s is mental, emotional and career suicide.


For the past 18 months I've asked and interviewed hundreds of creative leaders across the world about their mental and emotional health and wellbeing, and the results are scary...

92% said they were stressed out and anxious. 68% said anger and insecurity were daily emotional states. 65% felt undervalued and disengaged. And 56% said they'd been burnt out – with 21% saying, "Not yet!"

Those are worrying stats. Not just because they take the edge off your thinking, but because they're the result of an unconscious brain locked in 'fear-mode'. And fear doesn't just hijack your happiness, castrate your enthusiasm, and run a blade through your relationships. It destroys your sense of self-confidence, courage and curiosity, and drops a H-Bomb on your personal and professional potential – whether you're aware of it happening or not.

But despite the sleepless nights, migraine attacks and ever-present sense of pervading doom, you keep on telling yourself that stress is your fuel, anxiety is your motivation, and one day all of this madness will pay off.


And both you and i know that's bullshit


But because you haven't been taught how to pressure-proof your brain, get internal alignment on your goals, and train your nervous system to turn fear into flow, your battle-weary mind has defaulted to Def-Con 1 and the adrenaline and cortisol the F.E.A.R. response (Fuck Everything And Run) releases batters your immune system (which is why you feel knackered), destroys your love of the job (which is where you lost your swagger), and damn near kills you – and your dreams. 



SUSTAINABLE HIGH PERFORMANCE™ COACHING REMOVES the subconscious handbrakes and self-defeating bullshit that is Keeping you stuck in emotional headlocks you can't get out of.


If you've ever failed to silence the heckler in you head, or lost the battle against stress, anxiety or overwhelm, the reason is simple: you've been trying to reason with the wrong part of your brain.

Modern science has shown us that close to 95% of your daily life is a direct result of choices made by your unconscious mind.

And because that part of you is a million times more powerful than its conscious cousin, willpower has next to no effect on it.

Which means that the mental and emotional things that block you, hold you back, or cause you personal and professional suffering are not something you can change by willing them to be different.

They are a result of automatic unconscious programs which run without your conscious knowledge or control. So if you want to accelerate your performance and increase your emotional resilience you have to get under the hood of the car and fine-tune the engine, not just polish the badge and hope for the best. 

Yet most coaches, consultants and trainers still rely on conscious processes like questioning, analysis and task setting to help their clients. Which is like asking someone in the last carriage of a freight train to steer it in an entirely new direction when it's speeding down the tracks at 100mph. It won't work.

So when I work with teams and individuals, I work from their unconscious mind out to make sure that the changes we make will hold firm when the shit hits the fan and the autopilot kicks in.





FLOWSTATE COACHING™ never squashes right-brained creative thinkers into boxes designed for left-brained corporate thinkers. Here's why...


I've spent 20 years working in the same high-stake creative industry as you. So I know from firsthand experience what kind of shit gets thrown at you on a daily basis. And from thousands of hours of hands-on coaching, I know what it takes to prevent it sticking.

 

I'm not bound by the shackles of a rigid one-size-fits-all coaching script, template or silly little GROW Model. You are my brief, my inspiration and it's your story that dictates the way we work together. But that doesn't mean I'll buy into your story. I won't. I'll tell it how it is. I won't sugarcoat it. I'll point out the blindspots you can't see and never let your fears hold you back.

I won't tinker around the edges of your life making incremental changes on a superficial level. Together we'll dig deeper than you've ever dug before to launch you higher than you've ever soared before. Because these letters after my name BA Hons, DCH, DHP, MNLP, Adv. EFT, MRP, mean I'm trained to handle all manner of psychological peaks, troughs and gridlocks you're dealing with.