Making the long-suffering creative leader a thing of that past, one pressure-proofed brain at a time.
After spending over 20 years at the top of the creative industries as a multi-award-winning writer and creative director at Wieden + Kennedy, M&C Saatchi and Clemenger BBDO, I know from firsthand experience and a clinical burnout how mentally, emotionally, and physically exhausting the constant pressure to generate genius-on-demand can be.
I know how rapidly depleted energy reserves can lead to a vicious, ever-decreasing-decent into the rabbit hole, and I know how tough it is to retain your sense of self, purpose and perspective when the madness goes on all around you and you lack the coaching, training or Alexithymia to roll with the punches, rather than roll under the bus.
I remember chatting to a CCO mate of mine about this, and despite the mountains of awards, success and fans he said:
"Creative leadership is like having a spotlight on your front and a target on your back."
And I have to say, that's a pretty fucking accurate summation of what it's like to be utterly amazing at you're job and yet, at the same time, completely at odds with your subconscious sense of value, worth and brilliance.
It's business realities and brain conflicts like that that led me to creating Leading Left 7 years ago.
A coaching and training company that specialises in helping high-achieving creative leaders and creatively-minded CEO's stay on top of their game by providing a no-nonsense, results-driven antidote to the stresses, strains and mind-fucks that today's pressure-cooker workplaces and fast-paced lifestyles have on our minds, bodies and relationships.
Through my extensive training in Neuro-Linguistic Programming (NLP) evidenced-based Hypnotherapy, Psychotherapy, Emotional Freedom Techniques (EFT) and Personal Performance Coaching, I know how avoidable these situations are if interventions are made soon enough and the proper state management techniques are taught well enough.
And as a direct result of the one-to-one coaching and performance psychotherapy I've done with private individuals, businesses and leadership teams, I know that given the right tools, techniques and strategies everyone has the ability to be the fully-charged, wholly-integrated, person or team, that their home-life or work-life needs them to be.